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William Low
William Low (popularly referred to as Willie Low's;〔(The Scotsman )〕 latterly marketed as Wm Low) was a chain of supermarkets based in Dundee, Scotland, until it was bought out by Tesco for £257m in 1994.
As a group it was smaller than most of its competitors and often served small towns, although it still had several large supermarkets, including two in Dundee, and two in Perth. Most towns in the Tayside region had at least one large William Low store and it had branches throughout Scotland, North East England, Cumbria and Yorkshire. Tesco had to compete with a rival takeover bid from competitor J Sainsbury for the chain and, following the takeover, 57 of the William Low stores were converted to the Tesco fascia. Prior to this, there were only around 17 Tesco branches in Scotland.
At one stage, the company also ran a chain of frozen food stores known as Lowfreeze.〔''Evidence quotes: "Lowfreeze store network", "Does not include Lowfreeze freezer centres"'': Sparks, Leigh, "Restructuring Scottish grocery retailing: the rise and demise of Shoprite and Wm Low" (via Google cache of emerald-library.com), International Journal of Retail & Distribution Management, Volume 23, Number 10, 1995. Article retrieved 18 December 2006.〕 Lowfreeze was sold in 1987 to Bejam, with Bejam being sold to rival Iceland in 1989.
==History==
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